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X-LIC-LOCATION:America/Los_Angeles
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DTSTART:19700308T020000
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DTSTART:19701101T020000
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BEGIN:VEVENT
DTSTAMP:20261012T210906Z
LOCATION:Summit Pavilion
DTSTART;TZID=America/Los_Angeles:20261021T173000
DTEND;TZID=America/Los_Angeles:20261021T183000
UID:HFESAM_ASPIRE 2026_sess257_POST199@linklings.com
SUMMARY:RIDE Together: Investigating Persuasive Messaging Design to Foster
  Prosocial Behavior to Improve Microtransit Systems
DESCRIPTION:Douglas Jonidis (North Carolina State University)\n\nThis stud
 y investigated how psychologically informed persuasive messaging can encou
 rage prosocial ride-sharing behaviors to improve microtransit system effic
 iency in Wilson, North Carolina. Ten in-person focus groups with 74 microt
 ransit users evaluated 36 in-app message prototypes designed to encourage 
 riders to either shift travel times or walk short distances to alternate p
 ickup locations. Messages varied by persuasion principle (social proof, re
 ciprocity, liking/similarity, commitment/consistency) and benefit framing 
 (individual, group, system, health/environmental). Participants rated thei
 r likelihood of complying with each request and discussed their perception
 s in moderated sessions. Results showed no significant effect of request t
 ype, but persuasion principle and benefit framing significantly influenced
  agreement ratings. Reciprocity and commitment/consistency messages outper
 formed social proof and liking/similarity approaches, while messages empha
 sizing benefits to another individual or the rideshare system were more ef
 fective than group, health, or environmental framings. Qualitative finding
 s highlighted the importance of transparency, flexibility, personalization
 , and clear reasoning. Overall, a “pay it forward” reciprocity strategy em
 erged as the most effective approach for promoting cooperative rider behav
 ior and improving microtransit efficiency.\n\n
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