Presenter

Madhumathi Ponnusamy is a Ph.D. candidate at Purdue University whose work sits at the intersection of artificial intelligence, human-computer interaction, and digital consumer behavior. Her research focuses on how people make decisions in e-commerce environments using methods such as natural language processing, text analytics, eye-tracking, survey research, and multimodal analysis. She has also worked extensively with Indiana manufacturers through Purdue’s Manufacturing Extension Partnership and Technical Assistance Program, applying data-driven approaches to real-world operational and organizational challenges.